April 12, 2024
Disney say's: 'NO!' to 'sharing'.
Bob Iger, CEO of The Walt Disney Company, gave an interview to CNBC about the company's fight against account sharing with people living outside the household. This battle will begin in June and will initially be implemented in a few countries, with subscribers around the world being affected in September.
Subscribers who violate the policy will have their subscriptions sanctioned, suspended or, in the worst case, cancelled. Disney+ will offer an additional payment option for non-household users. There are no details yet on the price or who will be able to use this feature.
Disney+ lost 1.3 million subscribers in the fourth quarter of last year. Disney's streaming division as a whole limited the overall loss, with revenues up 15%. The division's loss fell from $984m to $138m.
Iger expects the platform to be profitable by the end of this financial year. Not only the fight against password sharing, but also the integration with Hulu in the US should help achieve this goal.
I wonder if banning account sharing would have a positive impact on Disney+?
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