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December 6, 2024

Sky and Amazon extend collaboration agreement.

Media giant Sky (Sky TV, Sky Broadband etc.) has announced an extension to its long-term relationship with Amazon. This means that 'Prime Video' apps and related content will continue to be available on Sky devices (e.g. Sky Q, Sky Glass, Sky Stream etc.).

Szymon Karbowski

Trend Analysis

November 29, 2024

Streaming will be added to national TV ratings.

The Media Rating Council (MRC), an oversight group that applies standards to audience measurement models from companies such as Nielsen, Comscore and VideoAmp, has approved a plan for Nielsen to integrate first-party streaming data into the company's panel-based national TV ratings. The "panel plus big data" measurement has the potential - at least for live events - to show that a significantly higher number of people are watching a particular program than the panel-only measurement. The sample size for panel plus big data is currently small. Amazon is the only Nielsen client currently using integrated measurement, for its Prime Video Thursday Night Football telecasts.

Szymon Karbowski

Trend Analysis

November 22, 2024

User retention: why Netflix beats Apple TV+ and Paramount+.

These days, user retention has become a key measure of success for streaming services and a source of new revenue. Netflix is very good at this and has consistently excelled at keeping users longer than its competitors such as Apple TV+ or Paramount+.

Szymon Karbowski

Business

November 15, 2024

Who will be Bob Iger's successor as Disney CEO in 2026?

According to recent announcements, a new CEO of Walt Disney Co. will be announced and appointed in early 2026. The new CEO is expected to replace on this position Bob Iger. To this end, the company has appointed James Gorman (former CEO of Morgan Stanley) as Chairman of the Board to lead the search for a worthy successor. A detailed succession plan has also been announced.

Szymon Karbowski

Trend Analysis

November 8, 2024

Amazon Prime Video vs. Netflix - two different ways to promote and attract the platform.

In today's tough market, streaming video platforms are looking for ways to attract new viewers and subscribers, and to retain the ones they already have. Each is looking for the most efficient ways to achieve these goals. Today I want to show you two very different ideas recently implemented by two major players: Amazon Prime Video and Netflix.

Szymon Karbowski

Sky and Amazon extend collaboration agreement.

Streaming will be added to national TV ratings.

User retention: why Netflix beats Apple TV+ and Paramount+.

Who will be Bob Iger's successor as Disney CEO in 2026?

Top six global content providers account for over half 2024 spend.

Amazon Prime Video vs. Netflix - two different ways to promote and attract the platform.