Below you will find solutions to a wide range of issues that the broadcasting industry currently faces as well as StreamVX case studies from the business sectors that the company operates in. So whether you are a CEO, CTO, CFO or in middle management, you will find expert information that may well help you in making astute decisions for your company.
July 26, 2024
Over the past five months, the biggest video streaming players: Netflix, Max, Warner Bros. Discovery and Paramount, have significantly reduced their marketing budgets. They have also been more frugal in their spending on TV production, content acquisition and promoting their platforms on national TV. Paid advertising budgets fell by as much as 18% to $216.10 million.
July 19, 2024
A recent report on the results of a survey conducted by Forbes Home found that up to 99% of all US households pay for at least one streaming service, with viewers watching at least 21 hours of content delivered by streaming video platforms each week. The report shows that streaming has become a huge economic force, valued at $544 billion by 2024. The value of this branch of user-delivered entertainment is expected to grow to $1,902 billion by 2030.
July 5, 2024
The Olympics will have a huge impact on the streaming market this summer. It's a sporting event watched by billions of people around the world. New research shows that more than a quarter of all sports streaming subscribers in the US will sign up to a new streaming service just to watch the Olympics, which will be held in Paris from July 26 to August 11, 2024.
June 28, 2024
Netflix announced that the film "Under Paris" was watched by 40.9 million people on its premiere weekend. The French production has achieved one of the best results in the history of the streaming platform, beating two records and all competitors.
June 7, 2024
It looks like Netflix has solved the problem of securing long-term growth. The streaming giant now has 40 million users on its ad-supported streaming service. That number has almost doubled in the last four months, which is really significant.
May 31, 2024
As many of us remember, streaming video services were supposed to let us watch what we wanted, when we wanted, and be a pretty affordable option. What's striking is that over the past few years, streaming has become expensive. It has done the impossible: made people miss good old-fashioned cable bundles.
May 24, 2024
The biggest streaming services compete fiercely for consumers' attention and money. However, they often do business together, such as selling time-limited rights to their famous productions or joint offers. We see this second situation in the context of joint subscriptions to Max, Disney+ and Hulu.
May 3, 2024
Netflix will stop providing subscriber numbers in 2025, marking the end of an era in the streaming wars. The company said the change comes amid different pricing for plans and a greater focus on revenue and engagement.
April 26, 2024
This summer, Viaplay plans to launch a cheaper offer - Viaplay with advertising. The Scandinavian streaming service wants to start fighting with users who share their passwords with people outside the household. The company estimates that a third of its subscribers do this.
April 19, 2024
85% of the time spent watching video on demand in Europe belongs to three major global streaming platforms - Netflix, Amazon Prime Video and Disney+. That’s the summary of the report by the European Audiovisual Observatory, set up by the European Council.
April 12, 2024
Bob Iger, CEO of The Walt Disney Company, gave an interview to CNBC about the company's fight against account sharing with people living outside the household. This battle will begin in June and will initially be implemented in a few countries, with subscribers around the world being affected in September.
March 29, 2024
The latest report from Self Financial proves that while the Apple TV Plus library is small, it is one of the most highly rated streaming services by viewers. The report, published in the media, is authenticated by the highest ratings for Apple TV Plus content on IMDB.
March 15, 2024
Will a LIVE TV streaming service really be able to replace live cable TV? For those who want to give up their old solutions and cutting the cable cord, this could be a good solution?
March 8, 2024
Women can do so much, and sometimes more. No one needs to be convinced of the power of the fairer sex. More than once they have shown the world their strength, independence and determination in pursuing their personal and professional goals. Unfortunately, there are still environments and industries where discriminatory behavior towards women and stereotypes about "male industries" are commonplace.
February 9, 2024
Already rebranded in many countries, HBO on Max is no longer the prestige video streaming platform it once was. Now the place to find quality content is Apple TV+.
January 26, 2024
Unfortunately, for many service providers, the opportunities presented by advertising are not easy to realize. We know that we can implement appropriate advertising systems and mechanisms. But this year, video streaming providers really need to diversify their revenue streams. They need to focus on advertising-based models.
January 12, 2024
The popularity of video streaming platforms and the boom of subscribers that we saw during the pandemic is starting to fade. The habits of video streaming platform users around the world are changing. In recent years, viewers have willingly swapped cable TV for streaming platforms. This was mainly due to the wide range of content available on these platforms, but also because the subscription prices were much more attractive, if not competitive, than cable TV subscriptions. Now, users of these services are questioning the continued relevance of subscribing to streaming services.
December 22, 2023
A recent study by the Pew Research Center shows that a declining number of US adults no longer follow the news closely or are not interested in the news at all. The number of people using the older type media, i.e. local TV, most newspapers and radio, has fallen sharply. There is, of course, a growing audience for podcasts, for newer platforms and for a few specific brands.
December 15, 2023
Do you have a subscription to any of the streaming services that offer automatic payment? Have they increased the price for the new period without you having agreed to this? This is illegal! Amazon Digital UK and Amazon EU's within the Amazon Prime and Prime Video platforms are changing their operations following a decision by the President of the Office for Competition and Consumer Protection (UOKiK) in Poland. The practices of a further seven providers of subscription streaming services are under review by the Authority. Netflix, Disney+, Apple, YouTube, HBO Max, GamePass and PlayStationPlus have already been included in the review of practices. As the President of the UOKiK in Poland announced, this is just the beginning.
December 1, 2023
Star Wars television, having been experimented with, has become a Franchise within a Franchise. The launch of the Disney+ platform in 2019 and the success of its original action series centered on the Star Wars universe, particularly ‘The Mandalorian’, may have brought significant benefits, but have they been as expected? Have they overdone it with the number of titles produced around the series from the intergalactic universe?
October 27, 2023
The return of Iger as a director, which was supposed to improve the situation at Disney, has not produced the results that investors had hoped for. A series of slip-ups and failures is said to have overwhelmed the 72-year-old director. Disney's shares are now down 9%, confirming the problems facing the company, which celebrates its 100th anniversary this year.
October 20, 2023
Max will replace HBO Max in 22 European countries in spring 2024. After a few months, the platform will also be launched in Belgium and France. The change was announced at MIPCOM in Cannes by Gerhard Zeiler, head of international affairs for Warner Bros. Discovery (WBD), and Leah Hooper Rosa, vice-president of WBD and head of streaming for the group's EMEA region.
October 13, 2023
As part of its latest plans, telecoms regulator Ofcom wants to impose regulations on online TV channels to protect young viewers from harmful content. A change in the law will protect children and vulnerable viewers and give them the opportunity to complain to Ofcom.
October 6, 2023
The cost of streaming video is already being significantly reduced by artificial intelligence-based encoding solutions. AI has the effect of reducing buffering times and improving image quality, which in turn, results in higher quality video being delivered.