Below you will find solutions to a wide range of issues that the broadcasting industry currently faces as well as StreamVX case studies from the business sectors that the company operates in. So whether you are a CEO, CTO, CFO or in middle management, you will find expert information that may well help you in making astute decisions for your company.
April 4, 2025
Gracenote's report on the state of FAST channels shows that the number of sports channels has increased by more than 105% since the middle of last year, and now accounts for 13.6% of all available FAST channels. Sport is also beginning to dominate the streaming landscape in the US, where there are already 133 specialized sports platforms catering to the needs of fans with tailored content.
March 28, 2025
We can see an interesting trend in the streaming market that answers one of the general questions - which way should platforms go with ads? More and more streamers are launching ad-supported subscription services, but almost 80% of subscribers say that if they're going to pay for a streaming service, they don't want ads. Placing these ads creates a potential backlash among consumers.
March 21, 2025
According to the new study of 5,000 US subscribers, they are finding new ways to save money through bundling. Bango's Subscriptions Assemble study reveals that nearly a quarter of US subscribers (23%) pay more than $100 a month for streaming and subscription services, which works out to more than $1,200 a year - a significant amount in today's economy. Subscribers are also trading in their standalone subscriptions for combined 'bundle' deals.
March 14, 2025
Last week, after a warning from analysts at MoffettNathanson, shares in the streaming giant fell back by 8.5 per cent. The record profits that Netflix was able to achieve after the introduction of the passwords sharing ban are probably over. Being active in a tough market pays off. Netflix's crackdown on password sharing proved to be a major success in getting more people to subscribe to its streaming service worldwide.
February 28, 2025
Worldpanel's latest Entertainment on Demand (EoD) data on the US streaming market shows that sports content was the biggest driver of subscriptions in Q4 2024, with streaming reaching almost 100% market share. Live events, not discounts, are driving growth, but loyalty to video streaming services is not guaranteed.
February 21, 2025
According to MoffettNathanson Research, Netflix continues to give its subscribers a very good deal on subscription fees. Subscribers pay for the hours of content they watch, which seems like a really smart idea.
February 14, 2025
An important step has recently been taken in the streaming world - for the first time, competing streaming video providers have come together to form a united lobbying front, forming a new trade group called the Streaming Innovation Alliance. It brings together Netflix, Disney, Warner Bros. Discovery, Paramount and other big players to promote their interests to politicians and government bodies.
February 7, 2025
The Paramount merger has been thrown into doubt by an unexpected $13.5 billion bid and legal threats that have just emerged in the sudden turn of events. The previously planned acquisition of Paramount Global by Skydance Media and RedBird Capital Partners has been thrown into doubt by a last-minute bid from a consortium of investors known as Project Rise Partners (PRP). Skydance and RedBird recently proposed an $8 billion deal, but PRP's new offer, valued at $13.5 billion, dwarfs that proposal.
January 24, 2025
On 7 January, Roku, the pioneer of streaming on TV, announced that it had surpassed 90 million streaming households in the first week of January. That's up from 85.5 million in October. Roku is now in nearly half of all US broadband households.
January 17, 2025
Disney is shutting down many channels in several countries. National Geographic Wild and Disney Junior ended broadcasting in France at the beginning of this year. Media giant also planned to close the Disney Channel also, but the company made an agreement with pay TV broadcasters to change their decision. TV channels emission in Spain ended on Jan 7th and it will be shut down in Brazil on Jan 28th.
December 27, 2024
he second season of Netflix's most-watched series, 'Squid Game’, premiered on the platform yesterday. The undisputed leader among streaming platforms, Netflix, has launched a huge promotional campaign for the second season of the series. The question is whether the second season will beat the record-breaking viewership of the first season of 'Squid Game’.
December 13, 2024
Apple and Major League Soccer (MLS) have signed a 10-year partnership agreement starting in 2023. It was a hugely important move for both parties. A new report two years on shows that the partnership is going very well. So far, it seems to be paying off, with sign-ups soaring and viewership growing rapidly.
November 29, 2024
The Media Rating Council (MRC), an oversight group that applies standards to audience measurement models from companies such as Nielsen, Comscore and VideoAmp, has approved a plan for Nielsen to integrate first-party streaming data into the company's panel-based national TV ratings. The "panel plus big data" measurement has the potential - at least for live events - to show that a significantly higher number of people are watching a particular program than the panel-only measurement. The sample size for panel plus big data is currently small. Amazon is the only Nielsen client currently using integrated measurement, for its Prime Video Thursday Night Football telecasts.
November 22, 2024
These days, user retention has become a key measure of success for streaming services and a source of new revenue. Netflix is very good at this and has consistently excelled at keeping users longer than its competitors such as Apple TV+ or Paramount+.
November 8, 2024
Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount (the top six global content providers in 2024) combined spend more than half of all investment in the global TV and film industry. This amounts to a record $126 billion, according to a report by Ampere Analysis.
November 1, 2024
In today's tough market, streaming video platforms are looking for ways to attract new viewers and subscribers, and to retain the ones they already have. Each is looking for the most efficient ways to achieve these goals. Today I want to show you two very different ideas recently implemented by two major players: Amazon Prime Video and Netflix.
October 4, 2024
The cumulative value of the VOD market in Poland in 2023 was 2.3 billion PLN, with an annual growth rate of 28% - says PMR's report, which includes data and forecasts on the paid TV and VOD market.
September 20, 2024
The results show that the Streaming Olympics are won by a mile. Rightly dubbed "the first true Olympics of the perpetual content age", the decision by the host broadcaster, OBS, and some key rights-holders to capture everything from Paris and stream it online is a triumph - with irreversible implications for the future of live broadcasting.
August 30, 2024
Paramount and Warner Bros. Discovery are taking huge hits to their businesses, which means executives have to make tough decisions about their future. One of the options is a fire sale.
August 23, 2024
Streaming platform Max has launched the SharePlay feature for users with iOS devices around the world. It allows subscribers whose accounts don't have parental controls enabled to watch programs and movies on Max simultaneously with their friends and family via FaceTime and iMessage.
August 16, 2024
According to Nielsen, the recent 4th of July weekend was the biggest for the streaming TV market in history. During this time, Max platform series 'House of the Dragon' was watched for over one billion minutes for each episode.
July 26, 2024
Over the past five months, the biggest video streaming players: Netflix, Max, Warner Bros. Discovery and Paramount, have significantly reduced their marketing budgets. They have also been more frugal in their spending on TV production, content acquisition and promoting their platforms on national TV. Paid advertising budgets fell by as much as 18% to $216.10 million.
July 19, 2024
A recent report on the results of a survey conducted by Forbes Home found that up to 99% of all US households pay for at least one streaming service, with viewers watching at least 21 hours of content delivered by streaming video platforms each week. The report shows that streaming has become a huge economic force, valued at $544 billion by 2024. The value of this branch of user-delivered entertainment is expected to grow to $1,902 billion by 2030.
July 5, 2024
The Olympics will have a huge impact on the streaming market this summer. It's a sporting event watched by billions of people around the world. New research shows that more than a quarter of all sports streaming subscribers in the US will sign up to a new streaming service just to watch the Olympics, which will be held in Paris from July 26 to August 11, 2024.