Welcome to StreamVX’s blog section

Below you will find solutions to a wide range of issues that the broadcasting industry currently faces as well as StreamVX case studies from the business sectors that the company operates in. So whether you are a CEO, CTO, CFO or in middle management, you will find expert information that may well help you in making astute decisions for your company.

November 29, 2024

Streaming will be added to national TV ratings.

Trend Analysis
Szymon Karbowski

The Media Rating Council (MRC), an oversight group that applies standards to audience measurement models from companies such as Nielsen, Comscore and VideoAmp, has approved a plan for Nielsen to integrate first-party streaming data into the company's panel-based national TV ratings. The "panel plus big data" measurement has the potential - at least for live events - to show that a significantly higher number of people are watching a particular program than the panel-only measurement. The sample size for panel plus big data is currently small. Amazon is the only Nielsen client currently using integrated measurement, for its Prime Video Thursday Night Football telecasts.

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November 22, 2024

User retention: why Netflix beats Apple TV+ and Paramount+.

Trend Analysis
Szymon Karbowski

These days, user retention has become a key measure of success for streaming services and a source of new revenue. Netflix is very good at this and has consistently excelled at keeping users longer than its competitors such as Apple TV+ or Paramount+.

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November 8, 2024

Top six global content providers account for over half 2024 spend.

Trend Analysis
Szymon Karbowski

Disney, Comcast, Google, Warner Bros. Discovery, Netflix and Paramount (the top six global content providers in 2024) combined spend more than half of all investment in the global TV and film industry. This amounts to a record $126 billion, according to a report by Ampere Analysis.

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November 1, 2024

Amazon Prime Video vs. Netflix - two different ways to promote and attract the platform.

Trend Analysis
Szymon Karbowski

In today's tough market, streaming video platforms are looking for ways to attract new viewers and subscribers, and to retain the ones they already have. Each is looking for the most efficient ways to achieve these goals. Today I want to show you two very different ideas recently implemented by two major players: Amazon Prime Video and Netflix.

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October 4, 2024

VOD services are clearly winning over paid TV in Poland.

Trend Analysis
Szymon Karbowski

The cumulative value of the VOD market in Poland in 2023 was 2.3 billion PLN, with an annual growth rate of 28% - says PMR's report, which includes data and forecasts on the paid TV and VOD market.

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September 20, 2024

Warner Bros. Discovery basks in record Olympic streaming figures, but the challenge is to retain new subscribers.

Trend Analysis
Szymon Karbowski

The results show that the Streaming Olympics are won by a mile. Rightly dubbed "the first true Olympics of the perpetual content age", the decision by the host broadcaster, OBS, and some key rights-holders to capture everything from Paris and stream it online is a triumph - with irreversible implications for the future of live broadcasting.

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August 30, 2024

True end of cable TV era is coming?

Trend Analysis
Szymon Karbowski


Paramount and Warner Bros. Discovery are taking huge hits to their businesses, which means executives have to make tough decisions about their future. One of the options is a fire sale.

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August 23, 2024

Max launched the SharePlay feature for iOS users worldwide.

Trend Analysis
Szymon Karbowski

Streaming platform Max has launched the SharePlay feature for users with iOS devices around the world. It allows subscribers whose accounts don't have parental controls enabled to watch programs and movies on Max simultaneously with their friends and family via FaceTime and iMessage.

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August 16, 2024

House of the Dragon - was one of the hits of the long weekend on the streaming TV market.

Trend Analysis
Szymon Karbowski

According to Nielsen, the recent 4th of July weekend was the biggest for the streaming TV market in history. During this time, Max platform series 'House of the Dragon' was watched for over one billion minutes for each episode.

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July 26, 2024

The video streaming market is looking for savings.

Trend Analysis
Szymon Karbowski

Over the past five months, the biggest video streaming players: Netflix, Max, Warner Bros. Discovery and Paramount, have significantly reduced their marketing budgets. They have also been more frugal in their spending on TV production, content acquisition and promoting their platforms on national TV. Paid advertising budgets fell by as much as 18% to $216.10 million.

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July 19, 2024

Streaming services valued at $544 billion in 2024! 

Trend Analysis
Szymon Karbowski

A recent report on the results of a survey conducted by Forbes Home found that up to 99% of all US households pay for at least one streaming service, with viewers watching at least 21 hours of content delivered by streaming video platforms each week. The report shows that streaming has become a huge economic force, valued at $544 billion by 2024. The value of this branch of user-delivered entertainment is expected to grow to $1,902 billion by 2030. 

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July 5, 2024

All-in-one access? Paris 2024 Summer Olympics fans dream of unified sports streaming.

Trend Analysis
Szymon Karbowski

The Olympics will have a huge impact on the streaming market this summer. It's a sporting event watched by billions of people around the world. New research shows that more than a quarter of all sports streaming subscribers in the US will sign up to a new streaming service just to watch the Olympics, which will be held in Paris from July 26 to August 11, 2024.

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June 28, 2024

Biggest hit Netflix has ever had.

Trend Analysis
Szymon Karbowski

Netflix announced that the film "Under Paris" was watched by 40.9 million people on its premiere weekend. The French production has achieved one of the best results in the history of the streaming platform, beating two records and all competitors.

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June 7, 2024

Netflix shares soar on growth of subscribers to packages with advertising service. What's Wall Street excited about?

Trend Analysis
Szymon Karbowski

It looks like Netflix has solved the problem of securing long-term growth. The streaming giant now has 40 million users on its ad-supported streaming service. That number has almost doubled in the last four months, which is really significant.

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May 31, 2024

Dreams of cord-cutting and low-cost video streaming services were overblown? Is the era of chaos and nostalgia for cable upon us?

Trend Analysis
Szymon Karbowski

As many of us remember, streaming video services were supposed to let us watch what we wanted, when we wanted, and be a pretty affordable option. What's striking is that over the past few years, streaming has become expensive. It has done the impossible: made people miss good old-fashioned cable bundles.

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May 24, 2024

Disney+, Hulu and Max available in one packet. Offer like this has never been on the market yet.

Trend Analysis
Szymon Karbowski

The biggest streaming services compete fiercely for consumers' attention and money. However, they often do business together, such as selling time-limited rights to their famous productions or joint offers. We see this second situation in the context of joint subscriptions to Max, Disney+ and Hulu.

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May 3, 2024

Netflix to Stop Providing Subscriber Numbers.

Trend Analysis
Szymon Karbowski

Netflix will stop providing subscriber numbers in 2025, marking the end of an era in the streaming wars. The company said the change comes amid different pricing for plans and a greater focus on revenue and engagement.

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April 26, 2024

Viaplay will also fight account sharing with subscribers.

Trend Analysis
Szymon Karbowski

This summer, Viaplay plans to launch a cheaper offer - Viaplay with advertising. The Scandinavian streaming service wants to start fighting with users who share their passwords with people outside the household. The company estimates that a third of its subscribers do this. 

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April 19, 2024

Netflix, Prime Video and Disney+ dominate in Europe.

Trend Analysis
Szymon Karbowski

85% of the time spent watching video on demand in Europe belongs to three major global streaming platforms - Netflix, Amazon Prime Video and Disney+. That’s the summary of the report by the European Audiovisual Observatory, set up by the European Council.

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April 12, 2024

Disney say's: 'NO!' to 'sharing'.

Trend Analysis
Szymon Karbowski

Bob Iger, CEO of The Walt Disney Company, gave an interview to CNBC about the company's fight against account sharing with people living outside the household. This battle will begin in June and will initially be implemented in a few countries, with subscribers around the world being affected in September.

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March 29, 2024

Apple TV Plus is the highest rated video streaming service on the market.

Trend Analysis
Szymon Karbowski

The latest report from Self Financial proves that while the Apple TV Plus library is small, it is one of the most highly rated streaming services by viewers. The report, published in the media, is authenticated by the highest ratings for Apple TV Plus content on IMDB.

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March 15, 2024

Is Hulu plus LIVE TV really the best service in the LIVE TV streaming market?

Trend Analysis
Szymon Karbowski

Will a LIVE TV streaming service really be able to replace live cable TV? For those who want to give up their old solutions and cutting the cable cord, this could be a good solution?

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March 8, 2024

The power of women is not just in the video streaming industry.

Trend Analysis
Szymon Karbowski

Women can do so much, and sometimes more. No one needs to be convinced of the power of the fairer sex. More than once they have shown the world their strength, independence and determination in pursuing their personal and professional goals. Unfortunately, there are still environments and industries where discriminatory behavior towards women and stereotypes about "male industries" are commonplace.

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February 9, 2024

Is Apple TV+ the new HBO?

Trend Analysis
Szymon Karbowski

Already rebranded in many countries, HBO on Max is no longer the prestige video streaming platform it once was. Now the place to find quality content is Apple TV+.

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