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August 23, 2024

Max launched the SharePlay feature for iOS users worldwide.

Streaming platform Max has launched the SharePlay feature for users with iOS devices around the world. It allows subscribers whose accounts don't have parental controls enabled to watch programs and movies on Max simultaneously with their friends and family via FaceTime and iMessage.

Szymon Karbowski

Trend Analysis

August 16, 2024

House of the Dragon - was one of the hits of the long weekend on the streaming TV market.

According to Nielsen, the recent 4th of July weekend was the biggest for the streaming TV market in history. During this time, Max platform series 'House of the Dragon' was watched for over one billion minutes for each episode.

Szymon Karbowski

Business

August 9, 2024

Apple TV+ needs to cut costs.

Apple TV+ threw millions down the drain? Huge spending didn't bring the expected result, they're going to cut costs. Apple TV+ has been on the streaming market since 2019, but in that time the technology giant has never built a dominant position. The company still spends too much money on new titles, paying attention to the profit they bring. According to the American media, this is the beginning of a belt-tightening process.

Szymon Karbowski

Business

August 2, 2024

The battle of the giants for NBA streaming rights. Warner Bros. Discovery takes NBA to court.

Warner Bros. Discovery has sued the NBA for unclear reasons for rejecting its offer to broadcast and stream the world's most popular basketball league. There's a clear battle between the market giants for these rights.

Szymon Karbowski

Trend Analysis

July 26, 2024

The video streaming market is looking for savings.

Over the past five months, the biggest video streaming players: Netflix, Max, Warner Bros. Discovery and Paramount, have significantly reduced their marketing budgets. They have also been more frugal in their spending on TV production, content acquisition and promoting their platforms on national TV. Paid advertising budgets fell by as much as 18% to $216.10 million.

Szymon Karbowski

Trend Analysis

July 19, 2024

Streaming services valued at $544 billion in 2024!

A recent report on the results of a survey conducted by Forbes Home found that up to 99% of all US households pay for at least one streaming service, with viewers watching at least 21 hours of content delivered by streaming video platforms each week. The report shows that streaming has become a huge economic force, valued at $544 billion by 2024. The value of this branch of user-delivered entertainment is expected to grow to $1,902 billion by 2030.

Szymon Karbowski