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March 31, 2023

Risky? Smart? How’s Netflix move to cloud gaming

Netflix, the world's largest streaming platform, has revealed plans to expand its services into the world of cloud gaming.

Szymon Karbowski

From crackdown to cash flow: Netflix's battle against password sharing triggers biggest subscriber boom in 4,5 years

Trend Analysis

June 16, 2023

From crackdown to cash flow: Netflix's battle against password sharing triggers biggest subscriber boom in 4,5 years

Netflix sees massive subscriber rise after password-sharing crackdown went into operation. This kind of approach works, resulting in an unprecedented growth of paid clients. Just after implementing the ban on multi-household password sharing within the US market, the average number of new Netflix subscribers on a daily basis reached 73k, a 102 percent increase over the previous 60-day average.

Szymon Karbowski

Trend Analysis

March 24, 2023

Is subscription cycling becoming the new normal?

I've recently come across a great report from Samba TV - State of Viewership 2022. This is definitely one of those papers I look forward to seeing - and I wasn't disappointed

Szymon Karbowski

Is Netflix Oscars winning streak coming to an end anytime soon?

Trend Analysis

March 17, 2023

Is Netflix Oscars winning streak coming to an end anytime soon?

It has become the norm that streaming services win Academy Awards every year. We are witnessing a new era of not only TV but Cinema as well. This wasn't easy and obvious since I'd like to remind you that according to the rules, to be able to participate, a movie must be screened in the cinema.

Szymon Karbowski

Disney+ overtakes Netflix, why so late? Yes, you heard me, I am asking why it happened so late?

Trend Analysis

December 8, 2022

Disney+ overtakes Netflix, why so late? Yes, you heard me, I am asking why it happened so late?

I mentioned Disney+ in some of my previous posts. When it comes to content, they rock the industry having various kinds of video movies, shows or series. The platform made its debut in Poland, attracting more than 1.9 million viewers in the country within a week of its launch. This was a huge success based on a series launched in a one episode per week format, so no binge watching.

Szymon Karbowski

Disney+ sees the first drop in subscriber numbers.

Trend Analysis

February 28, 2023

Disney+ sees the first drop in subscriber numbers.

For the first time since its debut in November 2019, Disney+ has lost subscribers. In the Q4 2022, the number of global platform subscribers dropped by 2.4m and now stands at 161.8 million. Furthermore, the much vaunted return of Bob Iger to helm the House of Mouse was unable to prevent this loss .Although the loss only represents 1.5 percent of the platform’s total subscriber numbers, does it represent a blip or a trend?

Szymon Karbowski