HBO Max to Max rebrand shortly.
Max will replace HBO Max in 22 European countries in spring 2024. After a few months, the platform will also be launched in Belgium and France. The change was announced at MIPCOM in Cannes by Gerhard Zeiler, head of international affairs for Warner Bros. Discovery (WBD), and Leah Hooper Rosa, vice-president of WBD and head of streaming for the group's EMEA region.