June 14, 2024

Disney is finally sorting out its Marvel Studios strategies. Marvel Television returns.

Szymon Karbowski
Disney is finally sorting out its Marvel Studios strategies. Marvel Television returns.

Five years on from the Walt Disney Company's decision to give Kevin Feige (head of Marvel Studios) full control of all things Marvel, it was felt to be a huge mistake. Previously, all the needs of the Marvel studio had been prioritized by Disney, which saw no need to support the television projects of this universe. Recent conferences of this company have announced the great return of Marvel Television.

The number of changes announced this spring and systematically implemented over the past few weeks at Marvel Studios have been described by many industry experts as the "real house cleaning" that Disney has finally taken on.

Among other things, a new strategy for new film premieres, animation and series has been developed. In addition, the company's management structures and internal policies have been thoroughly overhauled. All the changes and reorganizations are primarily the result of the studio's poor financial performance in recent years. A reduction in the number of films produced by the studio had already been announced by Bob Iger (CEO of the Walt Disney Company). The latest plan, confirmed by studio presidents Kevin Feige and Louis D'Esposito, is for Marvel Studios to produce two to three films a year and two series each for the Disney+ platform.

In light of recent market changes and consumer demands, it seems unsustainable to think that brands as big as Marvel, DC and Star Wars are sure-fire moneymakers. Disney has also announced a reduction in TV spending.

Just as hyped, the streaming revolution and VOD platforms have not 'killed' traditional TV. It has therefore decided to revive Marvel Television, which will broadcast all series featuring characters from the Marvel comic book universe.

By 2019, the production company responsible for creating every live-action and animated series that made its way to streaming platforms, television or DVD had made so many of them that the quality continued to deteriorate and fans of the universe treated watching new productions not as a pleasure but as a 'duty to see another blockbuster'. This has had a proverbial 'hiccup' on the reputation of Marvel Studios.

Brad Winderbaum, head of streaming and animation at Marvel Studios, assures that with the changes and the implementation of a new production strategy, any fan will be able to enter the Marvel universe "at any time" by watching any film, animation or series. Of course, the worlds will be interconnected, but it will be possible to watch everything in any order.

The coming months will show whether this was just a rebranding and hype announcement, or whether a new production strategy in the Marvel universe has actually been implemented. This will be shown not only by the ratings of the individual films, but also by the financial results of the company as a whole, which Bob Iger as CEO of Disney is fighting so hard to achieve.

#SzymonKarbowski #StreamVX #videostreaming #MarvelStudios #MarvelTelevision #Disney #TheWaltDisneyCompany #BobIger

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