Blog — Streaming Industry News & Insights

April 4, 2025

Sports drives streaming and FAST channel boom.

Gracenote's report on the state of FAST channels shows that the number of sports channels has increased by more than 105% since the middle of last year, and now accounts for 13.6% of all available FAST channels. Sport is also beginning to dominate the streaming landscape in the US, where there are already 133 specialized sports platforms catering to the needs of fans with tailored content.

Streaming viewers accept advertising, but not if they're paying for it.

We can see an interesting trend in the streaming market that answers one of the general questions - which way should platforms go with ads? More and more streamers are launching ad-supported subscription services, but almost 80% of subscribers say that if they're going to pay for a streaming service, they don't want ads. Placing these ads creates a potential backlash among consumers.

Streaming fever: 1 in 4 Americans now spend over $100 monthly on subscriptions.

According to the new study of 5,000 US subscribers, they are finding new ways to save money through bundling. Bango's Subscriptions Assemble study reveals that nearly a quarter of US subscribers (23%) pay more than $100 a month for streaming and subscription services, which works out to more than $1,200 a year - a significant amount in today's economy. Subscribers are also trading in their standalone subscriptions for combined 'bundle' deals.

Fubo and Paramount+ showed significant growth in Q4 of 2024.

Today I want to take a look at two streaming platforms: Fubo and Paramount+. Both of them are growing and finding new ways to exist and thrive on the tough streaming video market.

Sports fuel Q4 2024 US streaming surge.

Worldpanel's latest Entertainment on Demand (EoD) data on the US streaming market shows that sports content was the biggest driver of subscriptions in Q4 2024, with streaming reaching almost 100% market share. Live events, not discounts, are driving growth, but loyalty to video streaming services is not guaranteed.

Szymon Karbowski

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Sports drives streaming and FAST channel boom.

Streaming viewers accept advertising, but not if they're paying for it.

Streaming fever: 1 in 4 Americans now spend over $100 monthly on subscriptions.

Netflix stock slides after analyst suggests slowdown in new subscribers following password sharing ban.

Fubo and Paramount+ showed significant growth in Q4 of 2024.

Sports fuel Q4 2024 US streaming surge.