December 29, 2023

Fans of one of the Netflix series are furious.

Szymon Karbowski
Fans of one of the Netflix series are furious.

Dedicated fans were literally annoyed when it emerged that Netflix's canceled hit series Shadow and Bone was popular and had very high ratings. ​​Why do the platforms decide not to continue with the production of series and programmes that have a reasonable number of viewers? What is it that determines the profitability of a given production?

The streaming giant recently revealed the ratings of its productions. The move by the largest video streaming platform was in response to open criticism of its production ratings. Netflix's report covers the period from January to June 2023 and includes more than 18,000 titles. The most-watched series of the period was spy thriller The Night Agent, with 812 million hours of viewing. The top five titles in the report also included: the second season of Ginny & Georgia (over 665 million hours), the first season of Korean drama The Glory (over 622 million hours), the first season of Wednesday (almost 502 million hours) and Bridgerton spin-off Queen Charlotte (with 53 million hours).

Canceled by Netflix, ‘Shadow and Bone’ came 32nd in the ratings with nearly 193 million hours of viewing for its second season. This has made fans of the show furious, as they still don't understand why Netflix decided not to continue with the production, despite its good ratings and high ranking? Fans have called it "the biggest casualty on the list".

The decision to cancel this series was made just a week after the end of the Hollywood actors' strike. Perhaps the turmoil influenced the streaming giant's decision? Of course, the decision to continue or not to continue a particular production is made after reviewing the ratings, setting the budget and reviewing the revenue that the production is making, in other words, making sure that the production is profitable and making the expected profit.

Interestingly, on 12 December, Netflix released 'What We Watched: A Netflix Engagement Report' for the first time, announcing greater transparency and the regular publication of such reports every six months. In addition to the number of hours watched for a given production, the platform will always include in its report: the release date of the production and information on the local or global availability of the production. The main purpose of this report is to show viewers the engagement and trends on the platform.

In this report, the streaming giant also discussed how it defines the success of a given production. According to Netflix, the success of a particular title is determined not only by the number of hours a particular production is watched, but also by the audience engagement that has been built around the title and the size of the audience that has gathered around the production. Thanks to such reports and weekly TOP 10 rankings, creators and producers will be able to monitor current trends and more accurately choose the subject matter of planned productions in a given period.

#SzymonKarbowski #StreamVX #videostreaming #Netflix #Report #ShadowAndBone

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