December 5, 2022

MASMEDIA TV partners with StreamVX to reduce carbon footprints via dense technology

Business
Marek Witkowski
MASMEDIA TV partners with StreamVX to reduce carbon footprints via dense technology

StreamVX as a Vendor in the OTT Video Delivery domain, will assist in the professional services and technical support included in the SLA agreement between the two companies. MasMedia offers their clients an IPTV television solution of more than 250 linear channels, which complies with regulations, legislation, licenses, and transmission rights on an international level.

Rising energy prices along with an increasing range of streaming services are forcing video platforms to find ways to cut operational costs and optimize revenue streams. These platforms need to increase their encoding density, which may also be beneficial on the CDN side, while maintaining the highest video quality. It is even more important for existing operational footprints to minimize energy consumption. MasMedia and StreamVX together develop solutions in response to the market challenges regarding energy efficiency, which also ensures all of the aspects mentioned above.

 

StreamVX’s most advanced encoding solutions are powered by NETINT VPUs (Video Processing Units) - a low-power, low-latency encoding performance which is achieved by utilizing ASIC-based video processing. As a result, the encoding capacity is much greater than existing software encoding solutions, host CPU utilization is minimized, and real-time transcoding density is significantly improved. Power consumption is as little as 7 watts per module.

 

Pay TV and video on demand are on the rise. The coronavirus health crisis has already significantly boosted the consumption of television content over the internet, and a recent study by consulting firm Juniper Research highlights that between now and 2025 video on demand subscriptions will increase by 65%. This means the market is rapidly growing, and the industry needs to be prepared for delivering more content and offering a variety of streaming services. The only way is by adopting ultra-high density video encoding solutions that require much less energy to operate. These solutions will meet the needs of streaming video platforms during the current volatile market conditions. This is where MasMedia B2B platform with the support of StreamVX comes in.

 

About MasMedia

Masmedia TV allows other companies to provide television services, with more than 250 linear channels (203 in Spain and 47 in Colombia) to their clients, without having to make costly economic investments in technology. There are already more than 240 local telecommunications operators in Spain, and 25 in Colombia, that have relied on Masmedia TV. The implementation process is very simple, since in its development, ease of use has been of paramount importance for both users as well as operators who can install the tool in less than 24 hours for their end customers. Being a multi-device platform, its contents can be seen from mobile terminals and tablets through the MasMedia app (available for iOS and Android), and from computers, Smart TVs, Amazon, and televisions with Android TV or with a set-top box. Masmedia TV has broadcasting permits from AMC, Disney, Fox, Sony, Turner, Warner, and NBC.

 

About StreamVX

StreamVX makes the streaming revolution happen by moving appliances to software solutions. The company has and continues to develop an extensive portfolio of products that help to solve problems throughout the entire OTT workflow. The organization empowers new revenue streams by enabling content enrichment, video quality optimization, and dynamic advertising systems. Furthermore, the team optimizes costs by reducing infrastructure and the operational footprint, as well as enabling new revenue models for older ecosystems without the need to replace entire pipelines. StreamVX partners with content providers such as platforms, telcos, pay-TV operators, and TV broadcasters. The company uses in-depth knowledge of embedded and high-performance platforms such as ASIC, GPU, and FPGA. StreamVX works with top industry players such as Canal+, Toya, and Nielsen. 

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