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January 26, 2024

Monetizing Screens: The power of advertising to shape the future of video streaming.

Unfortunately, for many service providers, the opportunities presented by advertising are not easy to realize. We know that we can implement appropriate advertising systems and mechanisms. But this year, video streaming providers really need to diversify their revenue streams. They need to focus on advertising-based models.

Szymon Karbowski

Business

January 19, 2024

Netflix and Carrefour join forces.

Will Netflix's marriage with the French retail giant further strengthen its leadership position in the video streaming market? According to Bloomberg, Netflix's new marketing tactic is aimed at increasing the customer base basic package with adverts.

Szymon Karbowski

Trend Analysis

January 12, 2024

Promised video streaming revolution was a lie?

The popularity of video streaming platforms and the boom of subscribers that we saw during the pandemic is starting to fade. The habits of video streaming platform users around the world are changing. In recent years, viewers have willingly swapped cable TV for streaming platforms. This was mainly due to the wide range of content available on these platforms, but also because the subscription prices were much more attractive, if not competitive, than cable TV subscriptions. Now, users of these services are questioning the continued relevance of subscribing to streaming services.

Szymon Karbowski

Business

January 5, 2024

A potential merger between Warner Bros. Discovery and Paramount Global would create a new giant in the marketplace.

Warner Bros. Discovery may merge with fellow entertainment giant Paramount Global, according to Axios sources. David Zaslav, head of Warner Bros. Discovery (WBD), met with Paramount Global CEO Bob Bakish at Paramount's Time Square headquarters in New York in December to discuss the possible merger.

Szymon Karbowski

Media

December 29, 2023

Fans of one of the Netflix series are furious.

Dedicated fans were literally annoyed when it emerged that Netflix's canceled hit series Shadow and Bone was popular and had very high ratings. Why do the platforms decide not to continue with the production of series and programmes that have a reasonable number of viewers? What is it that determines the profitability of a given production?

Szymon Karbowski

Trend Analysis

December 22, 2023

The US continues to see declines in traditional news media.

A recent study by the Pew Research Center shows that a declining number of US adults no longer follow the news closely or are not interested in the news at all. The number of people using the older type media, i.e. local TV, most newspapers and radio, has fallen sharply. There is, of course, a growing audience for podcasts, for newer platforms and for a few specific brands.

Szymon Karbowski